Change Behavior on Your Campus

Do you want to make an even bigger impact on recycling behavior on your campus? We have to primer documents to get you up to speed on what motivates people to recycle and adopt other eco-friendly practices.

 

"Guide to a More Effective RecycleMania: Using Behavior Change Strategies to Motivate Students to Waste Less and Recycle More."                      

(Right-click to download a copy for your reference)

The guide, by the Environmental Motivation Project, review general behavior principles citing the research behind them, and providing tips for how to incorporate these into a RecycleMania campaign. This guide was produced by Kaitlin Phelps and Meghan Kelly.

Community Based Social Marketing Primer

This brief guide specifically explains a common strategy for behavior change, Community Based Social Marketing (CBSM). This guide was produced by Amy Cabaniss. Right click the title to open.