I Want to Be Recycled: A Look At The Recycling Journey
In partnership with The Ad Council, Keep America Beautiful launched the I Want To Be Recycled Public Service Announcement (PSA) campaign to raise awareness and mobilize individuals to recycle more. Targeting sporadic recyclers, the I Want To Be Recycled campaign demonstrates that recyclables have value by taking viewers on the recycling journey. Specifically, the campaign illustrates that by recycling, individuals can give their garbage a new life.
Colleges and universities are encouraged to use these campaign posters to help raise awareness about the recycling journey as part of your RecycleMania outreach or at any time during the school year!